Effective January 31, Wear Ease was certified as a “woman-owned business” by WBENC ( Women’s Business Enterprise National Counci).  WBENC  is the most nationally recognized certification available to women and has a proven track record of opening new doors, shortening sales cycles and helping women-owned businesses learn how to navigate the procurement landscape more effectively. Wear Ease is a woman-owned business based in Boise, Idaho that designs, manufactures and distributes fine garments and accessories for women who are recovering from breast or chest surgery and who may be coping with side effects such as lymphedema and limited mobility.

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Ask Questions and Then Listen“We are usually convinced more easily by reasons we have found ourselves than by those which have occurred to others." – Blaise Pascal. Is strategic questioning part of your sales process? Successful sales people involve the client by asking questions, then listening to the client’s answers. A key aspect in a successful sales person’s process, drawing the client into the process works far better than spouting a packaged sales pitch.

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“High Touch” Marketing in a “High Tech” WorldBy Phyllis Keith A brochure is a great way to convey messages about your products and services, or to give tips and advice to help customers make educated choices.  Even in today’s increasingly digital world, printed collateral such as brochures and catalogs play a vital role in marketing your products and services. Depending on the amount and type of content required, and the size of your budget, you can produce a brochure from the comfort of your office or hire a graphic artist to design and manage the entire production for you.  There are also numerous online services available to help you by providing templates, actual designs and bids by graphic artists, and online printing services.

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Greetings, Our last blog discussed the benefits of developing a partnership with a local physical or occupational therapist to expand your market. Women who have had breast surgery frequently suffer from edema or lymphedema. For assistance in locating a physical therapist in your area check out the following sites: National Lymphedema Network - www.lymphnet.org Lymph Notes - www.lymphnotes.com Lymphedema Resources, Inc. - www.lymphedemaresources.org Today we are highlighting our Slimmer Camisole: an effective solution for swelling of the torso, underarms, and back, in addition to swelling of the breasts. Check out the great deal we are offering and our new informational video. The Slimmer Video by Wear Ease, Inc.

Greetings! *Do you offer compression solutions for women with lymphedema? *Are you certified to fit compression? *Do you know a physical therapist in your area who is certified?Consider Partnering with a Therapist Even if you are not a certified compression fitter, you can still provide a source for compression solutions to women in your area by partnering with a local physical therapist. Wear Ease has three products for you to offer women who need compression for their chest or trunk. Sincerely, Phyllis Keith

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